Mission, Vision, and Values

Mission Statement

To deliver thoughtfully designed pickleball merchandise that turn everyday games into unforgettable fun.

To deliver premium apparel and lifestyle goods for those seeking club-bound fun.

Every interaction should be deliberate and empathetic. Our customers can expect the best in product quality, in customer service, and in experiences.

Provide value through meticulous details and tasteful design. Let this excellence drive our whole business.

Don’t be too serious. There’s genuine fun and lasting happiness to be had in every moment and that’s what it’s all about.

Notes ❤️‍🔥

Mission statement talk about what our brand is currently doing on a day-to-day basis
Vision statement talks about where we want to be in the next 5-10 years and beyond
Our core values serve as lenses for us to view each decision through. They are meant to be both customer and internal facing. It is how we conduct ourselves and how we expect our target customers want themselves and those they know to act. </aside>